it is such an uneven playing field because our tax dollars are used to subsidize ingredients in junk food. and junk food is engineered to be addictive to take advantage of our basic biology. schools should be doing what they can to level the playing field so our children can love foods that love them back. >> what can schools do to level the playing field? >> what i would ask, the photos--i've seen plenty of them, take a look at what is offered versus what the students take on their tray. that's where parents can make a big difference. generally when i see a picture of a student tray, something they've selected it's missing the very fruits and vegetables that we wish they would take and that are available. when you think about school lunch, think about what is offered and that's where parents can help. the second part of this puzzle for me is that we really are operating a business within a school district the way things are set up. >> we have 10 seconds. >> we have to pay for indirects, custodial, all these things to make things work. we need the paying student. we need all of the s